FORTUNE and UnityFirst.com/African American Newswire partner
to share 2004 Special Diversity Section, "Diversity Matters"

If interested in participating (deadline: September 10) in the section contact:
Janine Fondon, email: jfondon@unityfirst.com, phone (413) 734-6444 OR Gloria Lerner at FORTUNE, email: gilerner@verizon.net, phone (212) 831-7068.

FORTUNE magazine has partnered with UnityFirst.com/African American Newswire to distribute FORTUNE's special diversity section, "Diversity Matters," (deadline: September 10) which will be in the magazine's October 18, 2004 issue. UnityFirst.com/African American Newswire will share the special section with its readers, including diverse businesses, corporations, journalists and communities, thought-leaders, diversity practitioners, and others who have an interest in diversity best practices and multicultural issues.

Today, many companies are still struggling to create a culture of inclusivity some fifty years after Brown vs. Board of Education -- the landmark decision that had profound impact on public education and racism in our country. African Americans are leaving corporations to start their own businesses, women still face resistance in achieving senior management status, fewer young people are joining the workforce and more older workers are remaining.

Forward-thinking managers, aware of these trends, recognize that to survive and prosper, their organizations must adopt innovative diversity strategies. Indeed, many are finding that although their workplaces have become more multicultural, there are some key ways to ensure tolerance, respect and dignity for all.

In The 2004 FORTUNE special text and advertising section (October 18, 2004), "Diversity Matters," companies will share the stories, strategies and more. The section will explore best diversity practices. Through interviews with well-known diversity experts and company profiles, it will feature the strategies many companies are using to run successful diversity programs. It will note the challenges they face and methods many executives have implemented to ensure a seamless diversity process - i.e. management training, mentoring programs, tying compensation to diversity achievement, integrating diversity into corporate mission statements and CEO involvement.

Participate in the special section (deadline, September 10, 2004):
If interested in participating in the section contact: Janine Fondon, email: jfondon@unityfirst.com, phone (413) 734-6444 OR Gloria Lerner at FORTUNE, email: gilerner@verizon.net, phone (212) 831-7068.

"This special section is a great opportunity to share information and resources about diversity, while also building important partnerships and reaching new, emerging markets to broaden the dialogue about diversity," said Janine Fondon, president and chief executive officer of UnityFirst.com/African American Newswire. "We look forward to connecting with people who may have valuable insights to share as well as those companies who hope to participate in the section."

About UnityFirst.com
UnityFirst.com/African American Newswire is a African American owned and operated web communications and marketing company that specializes in sharing and distribution of diversity-related information, resources, events and news to the Black and larger diverse communities across the U.S. and beyond. To contact us, send email to: info@unityfirst.com or call (413) 735-6444.

FOR MORE INFORMATION:
Contact: Janine Fondon
Phone: 413-734-6444
Email: jfondon@unityfirst.com