Kmart Celebrates Black History Month Through
Kmart Share the WordEvent Series

In-store programs and celebrity-hosted activities to commemorate inventions by African Americans

(AANEWSWIRE)Hoffman Estates, Ill. (January 29, 2008) --As part of our continuing commitment to diversity and the communities where we work and live, and in celebration of Black History Month, Kmart will host Kmart Share the Word, a series of in-store events and activitiesto pay tribute to African- American inventors. The events will highlight contributions to our everyday lives such as the mailbox and the dustpan. Kmart also will host celebrity workshops that cover a variety of topics, from fashion, beauty, health and fitness, to education, motivation, music and entertainment.

 “Diversity is a business priority and is woven into the fabric of who we are,” said Don Germano, senior vice president and general manager of Kmart retail. “Kmart’s long-standing commitment to diversity is a natural extension of our core beliefs. As our nation celebrates Black History Month, we are proud to honor and pay tribute to the extraordinary contributions of African Americans, past and present.”

As part of the in-store celebrations, customers will have the opportunity to meet and greet celebrities such as Dr. Ian Smith, medical/diet expert on VH1’s highly rated “Celebrity Fit Club” and host of “Meet the Faith” on BET; Laurie Ann Gibson, Hip Hop choreographer for MTV’s “Making the Band”; Misa Hylton, Hip Hop Stylist to the  “Stars”; Ke Ke Palmer, actress/singer and star of Akeelah the Bee; Dr. Randall Pinkett, entrepreneur and winner of NBC’s  “The Apprentice 4”; Singer Songwriter Kelly Price; and former NFL Player and ESPN analyst Marcellus Wiley.

Kmart’s supporting partners Procter & Gamble, Glory Foods, Inc., Atlantic Records, WCKD, and Colgate Palmolive will be on-site to offer gifts and free samplings.

Through a variety of events including fashion shows, in-store giveaways, radio remotes, health screenings, mini workout boot camps, and live performances, Kmart will inspire, educate and promote the legacy and heritage of African Americans. 

The Kmart Share the Word series will take place every Saturday in February (2, 9, 16 and 23) from noon to 4:00 pmat select Kmart stores in four cities - Chicago , Miami , Los Angelesand Philadelphia. For store locations and more information on the Kmart Share the Word celebration, visit www.kmart.com/blackhistorymonth.

 About  Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

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