***Media Advisory***
alli Is a Sponsor of the 39th Annual NAACP Image Awards Viewers’ Guide
WHAT: As one of the proud sponsors of the 39th Annual Image Awards Viewers’ Guide, GlaxoSmithKline Consumer Healthcare (GSK CH), the maker of alli™, offers a $5.00 alli coupon in the Viewers' Guide. alli is the only over the counter weight loss product approved by the FDA. The alli offer is to inspire African American adults to eat healthy and lose weight, and can be found in leading newspapers on February 14, in selected cities across the nation. alli is proven to boost weight loss efforts 50 percent more than just dieting alone. To learn more about alli, go to www.myalli.com.
WHY: Currently in the U.S., approximately 65 percent of African American adults are overweight or obese.[1] Cultural factors related to dietary choices, physical inactivity and acceptance of excess weight among African Americans appear to play a role in interfering with weight loss efforts.[2] Research indicates that overweight and obesity are associated with an increased risk of serious conditions, such as heart disease, diabetes and high blood pressure.[3]
About alli™
alli is the only FDA-approved weight-loss product available to overweight adults, 18 years or older, without a prescription. alli is proven to boost weight loss efforts 50 percent more than just dieting alone. It combines a clinically-proven product with a comprehensive individualized action plan. The alli program encourages modest, gradual weight loss, known by experts as the best way to lose weight. alli (60 mg orlistat capsules) is safe and effective when used as directed. To learn more about alli, go to www.myalli.com
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette®, NicoDerm® CQ and Commit® as well as many medicine cabinet staples, including Abreva®, Aquafresh®, Sensodyne,® Tums® and Breathe Right®.
Media Contacts:
Luvon Roberson (917) 528-1049/ lroberson@footstepsgroup.com
Janna Hughes (212) 336-9772/ jhughes@footstepsgroup.com
U.S. Department of Health and Human Services “Statistics Related to Overweight and Obesity.” http://win.niddk.nih.gov/statistics. Accessed 6.17.05
American Obesity Association. “Obesity in Minority Populations.”
http://www.obesity.org/subs/fastfacts/Obesity_Minority_Pop.shtml. Accessed 7.6.06
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