FERM THE MULTICULTURAL CONDITIONING CURL & BODY PERM SYSTEM,
ACHIEVES SPECTACULAR RESULTS ON ANY TYPE OF HAIR TEXTURE

Avlon releases a CD featuring top hair styles of multicultural women

Avlon Industries, has re-introduced its FERM Conditioning Curl & Body System that now includes the new Ferm Controlled Reshaping Lotion that allows the system to produce beautiful hairstyles on virtually every type of hair and client, ranging from African American to Caucasian to Hispanic.

"We were interested in taking a good product like our Ferm system and making it even better so it would perform perfectly on women of all races," stated Ali N. Syed, President and Master Chemist. "Our chemists' first objective was to develop a more technically advanced formula that would be perfect for every client from every ethnic background who wants more full body, curls or wavy styles.

"Caucasians and Hispanic women have continued to wear curly perm hairstyles, but not African Americans and Asians." He continued, "African Americans found the perm products in the past too drying and Asian women found that most perms just couldn't cut it since their curls didn't last and look defined. But with curly, wavy, and full-bodied hairstyles emerging as a hot new trend, it looks as though those styles will take over from the straight look that has been around for so many years. With the new improved Ferm system, we are now able to give all women with every kind of hair texture, the hairstyles they want to have."

International runway and editorial hairstylist, Frederick Parnell, has applied this new and improved Ferm system to models of every ethnicity and was extremely impressed with the results on all their hair, especially when he used the system's Ferm Moisture Retainer Crème that helps keep the hair moist and conditioned. Parnell, an Avlon Guest Artist, is also known for his work for many famous designers including, Christian Dior, Chanel and Paul Gaultier. "Today's fashion editorials are filled with models from all races, so it's important to know how to achieve that extraordinary look that makes all women want that particular hairstyle. That's why I find the Ferm system so exciting. It makes it all possible!"

For more information on Avlon products, please contact (800) 332-8566. Website is www.avlon.com

For a free copy of Avlon's CD featuring top hair styles of multicultural women send an email to avlon@unityfirst.com