CowrieCards.com Announces a Black Alternative to Hallmark,
American Greetings and Blue Mountain's Online Greetings Services

ComLoc, Corp. announces the launching of CowrieCards.com, an online electronic greetings service, designed for black users. In addition to eCards, it has electronic invitations and announcements, or enVitations (as they're called). CowrieCards (pronounced Cow-Ree) offers all the features and design elements users have come to expect from the major general market providers, such as Hallmark, American Greetings, Blue Mountain and eVites.com.

The website is innovative, attractive, easy-to-navigate and affordable ($11.95 annual subscription for unlimited usage). The homepage has several engaging features - including; a quiz to test your level of intimacy and a gifts section - with a wide array of items, from jewelry, flowers, chocolates and cosmetics.

Most of the cards are designed to be used across several categories - for example, inspirational or acknowledgment cards have applications as birthday, thank you or congratulatory cards. Currently there are 60, mainly flash, eCards and nearly 20 enVitations. New ones will be added regularly, including a series for the holidays and Valentine's Day.

Henry Rock, CowrieCards' creator, said "the primary motivation for the service came from my use of ecards and traditional greeting cards, and with having a very limited selection to choose from, reflecting my tastes as an African-American. The frustration with wanting to express myself to friends and family, and assuming that I wasn't the only one feeling this way, led me to start this company. The idea came together on my last birthday, when I received a number of ecards."

Why the Cowrie?
Cowrie shells are found nearly throughout the entirety of the African continent. They've been used for exchange, divination and adornment. In fact, in Ghana, the currency is called the cedi or cowrie. The cowrie has come to symbolize affluence, wealth and sacredness within many African societies.

Henry states, "I thought that the cowrie shell would serve as a symbol of our connection with Africa. And let's face it, we could certainly use some reconnection with our African heritage, perhaps more now than ever before. I believe that the more we embrace this reality, the more in touch with ourselves we can be. And being in touch with ourselves and each other is just what CowrieCards is all about."


About ComLoc, Corp.
ComLoc, Corp. is a New Jersey based company that was formed in 2001 to engage a series of marketing related projects, targeting the African-American consumers. It draws on 20+ years of niche media and marketing experience of its founder.

Contact Information:
Henry Rock
CowrieCards.com
41 Watchung Plaza o Unit 81
Montclair, NJ 07042
866.203.2002 phone
973.553.0565 fax
henryrock@cowriecards.com
www.cowriecards.com

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