MOBE COMES TO HARLEM FOR BUSINESS
MOBE's Business & Brand Building Clinic is Prescription for Business ROI

(AFRICAN AMERICAN NEWSWIRE)(October 24, 2002) Chicago, IL--The MOBE Business Clinic, a production of Marketing Opportunities in Business & Entertainment and the creators, Resource Associates International, Ltd, comes to Harlem at the Magic Johnson Theaters, November 3-5 2002. MOBE is the ten-year-old premier national business, entertainment and new media conference series serving corporate professionals and business owners who wish to build business and relationships with the African American consumer and business segments, currently at $601 in spending annually. In addition to providing case-study success presentations by leading marketers, MOBE is unique in providing a 12-month business, brand and career building relationship and alliances with symposium attendees.

The leading African American business marketing symposium for the past ten years, having initiated relationships resulting in over $200 million in business to registrants, the MOBE launch of the Business and Brand Building Clinic is a take-off from the initial MOBE Business Clinic presented during MOBE's 10th Anniversary conference in April 2002 by Phyllis Wooley, Colgate-Palmolive's Director of African American Marketing. The Business Clinic series allows successful marketers and leading professionals to present an overview of the business topic and respond to questions from attendees, speaking directly to their specific business building strategies, concerns and ailments. The sessions are planned to help participants return to their businesses with actionable solutions and the powerful business remedies for success in the upcoming year.

The MOBE Business and Brand Building Clinic is designed to be a success accelerator for corporate marketers interested in invigorating sluggish sales and claims to transform market contenders into category strong leaders with sustained health and vitality, despite the down economy.

The Business Clinic includes sessions designed to help registrants consisting of corporate and product marketers as well as entertainment, marketing, advertising and sports business owners understand the psychographics of the urban consumer, hone brand strategy expertise to build, maintain and leverage equity locked within their brands. Understanding why widely recognized brands use alliances and cross-promotions and the critical elements of a successful event, including: marketing, sponsorship, sales, barters, partnerships, and productions will also be explored. Even those interested in international trade will get insights on how to expand reach and results internationally.

The two-day format for the Business and Brand Building Clinic is MOBE's response to the New York business community's requests for additional MOBE programming and the continuation of the successful spring conference attended by 300 and primarily sponsored by AOL Time Warner, Ford and Target. "The MOBE Business Clinic is a timely and cost-effective addition to the annual MOBE Master Series, which will take place April 4-9th 2003 in Florida at the Roney Palace Resort in Miami's popular South Beach area and is prescription for maximizing 2003 business ROI," says Yvette Moyo, MOBE co-founder.

MOBE's Master Minds series, which is an advanced marketing, technology and business-building symposium features the top case-study marketing successes. The MOBE Early Bird Rate ends Septmeber 24, the date of MOBE's launch in 1992.

For more information contact the call 773-651-8008 or visit the website at www.mobe.com.

MOBE (Marketing Opportunities in Business & Entertainment)
has been is a production of RAI, Ltd. since 1992
8 S. Michigan Avenue, Suite 1510, Chicago, IL 60603
773-651-8008