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---Study on African-American women released by Essence---
In the first report to provide a full attitudinal
and behavioral portrait of African-American women, Essence
Communications Partners (ECP), publishers of ESSENCE
magazine, announced the findings of the WOW Report-Window
on Our Women. This major study, conducted by Harris
Interactive and commissioned by ECP, also highlights
the psychographic differences between African-American
and Caucasian women. The findings revealed that African-American
women are independent, self-confident, in charge, and
want a better life. They tend to be the primary decision-makers
in their households, and they are committed, knowledgeable
and brand-centric consumers. African-American women
are also active consumers with an emphasis on individual
style, who are willing to experiment and pay more for
what they want. For example, the results showed that
61% of African-American women consider themselves the
primary decision-makers for major purchases, such as
homes, while only 43% of Caucasian women surveyed indicated
the same. According to the WOW Report, African-American
women are more likely to want to establish their own
businesses (38% Black women vs. 15% White women) and
deem getting as much education as possible as a priority
(87% African-American women vs. 63% Caucasian women)."This
report underscores key demographic trends in education
and entrepreneurialism," said Michelle Ebanks,
ECP group publisher. "The increase in the number
of African-American women earning undergraduate and
post-graduate degrees has increased at nearly twice
the rate for Caucasian women in the last five years.
And one in three minority-owned businesses is started
by Black women." When surveyed about purchasing
decisions and branding, 75% of African-American women
said they are "always looking for new products
and services that will help me develop my individual
style" as opposed to only 56% of Caucasian women.
In addition, compared to White women, Black women were
nearly twice as likely to strongly agree that brands
"say a lot about the type of person I am,"
were "willing to pay more for well-known brands,"
and feel "when I want something, money is no object."
--- American Experience filmmaker
receives MacArthur fellowship--- New York-based
documentarian Stanley Nelson, producer of American Experience's
upcoming "Emmett Till," has been named recipient
of a MacArthur Fellowship. Nelson received word of the
prestigious grant while on a location shoot in Mississippi."
The MacArthur Fellowship will give me time to think
through new projects, like the series we have in development
on the economic history of the transatlantic slave trade,"
said Nelson. "I really hope that getting this kind
of recognition will help more people appreciate the
importance of documentary film, and will encourage other
documentary filmmakers, who are so often left wondering
if their work has any impact." Nelson's 60-minute
documentary is the story of a young African American
boy from Chicago who was brutally killed for whistling
at a white woman while visiting relatives in Money,
Mississippi. The murder and corrupt trial that followed
horrified the nation and sparked the civil rights movement.
"Emmett Till" will air on PBS's American Experience
January 20, 2003.
"Stanley is a treasure," says Margaret Drain,
executive producer of American Experience. "His
work is about race, and his approach is unique. In every
film he tries to peel away the layers-to move beyond
the predictable, to expose the common human traits we
all share, and he does it with great sensitivity and
skill." Nelson is the only filmmaker to receive
the MacArthur grant this year, and the eleventh in the
Fellowship's history. American Experience is a production
of WGBH Boston. For more information, call Daphne B.
Noyes at 617-300-5344.
---New York: Circle of Sisters Book
Party, October 19----
Avid readers will be elated after visiting the Circle
of Sisters Book Party on Saturday, October 19th from
3:30pm to 6:00pm in the Special Events Hall at Manhattan's
Jacob Javits Convention Center during fourth annual
Circle of Sisters Expo. The Book Party will bring African-American
women together with some of their favorite writers as
well as introduce them to some rising new literary stars.
The Circle of Sisters Book Party is co-sponsored by
Black Issues Book Review and will be hosted by DeeDee
McGuire, on-air radio personality and co-host of The
Doug Banks Morning Show. Among those who will be on
hand to spotlight their books and greet their fans will
be, legendary public relations guru and best-selling
author Terrie Williams debuting her new book "A
Plentiful Harvest", as well as Michael Baisden
debuting his new novel "God's Gift to Women".
They'll be joined by NY Times bestselling author Eric
Jerome Dickey signing copies of his hot off the press
"Thieves' Paradise", Shannon Holmes who penned
"Be More Careful", and Donna Hill will be
signing her latest book "An Ordinary Woman".
Benilde Little is back and she will be on hand promoting
her soon to be released novel entitled "Acting
Out". Nicole Bailey-Wilson who wrote "A Little
Piece of Sky", and "Threesome" author
Brenda Thomas will also be there. Circle of Sisters
Expo is presented by Inner City Broadcasting radio stations
WBLS-107.5 FM and WLIB-1190 AM. For the complete schedule
of authors and poets, as well as further information
about The Circle of Sisters Book Party, call 212-592-0477
or visit the web site at www.circleofsisters.com.
---Study: African Americans more
likely to attempt to start a business than Whites---Some
10 million American adults are involved in the process
of starting nearly six million potential new businesses
at any one time with African Americans 50 percent more
likely to start a business than Whites, according to
a new report that answers who is involved in start-up
ventures in the United States. The Panel Study of Entrepreneurial
Dynamics (PSED) finds that African American men with
graduate experience between the ages of 25-35 are the
most actively engaged population starting new businesses
in the U.S. today. Hispanic men are 20 percent more
likely than White men to be involved with start-up ventures.
Among the key findings:
1) Approximately 10.1 million adults in the U.S.
are attempting to create a new business at any given
time. With nearly one half of all new ventures started
by teams of people, this represents about 5.6 million
potential new businesses.
2) Men are twice as likely to be in the process
of starting new businesses as women; young men ages
25-34 are the most active.
3) African American women have a higher propensity
for entrepreneurship than White or Hispanic women, who
are about equally as likely to attempt to start a business.
4) Education significantly predicts nascent entrepreneurship,
particularly for African Americans and Hispanics. Approximately
26 of every 100 African American men and 20 of every
100 Hispanic men with graduate education experience
report efforts to start a new business. This compares
to 10 of every 100 White men with graduate education
experience.
5) The impact of urban context varies for Whites,
African Americans and Hispanics. For White and African
American men and women, the tendency to initiate start-up
efforts is greatest among those living in more urban
contexts. But for Hispanic men and women, the highest
levels of activity are among those in the least urban
contexts.
---African Americans and jobs---
The National Urban League Institute for Opportunity
and Equality says new Census figures on the increasing
poverty rate and declining median household income illustrate
the need for economic policies that protect African
Americans and other low-income families most severely
hit by the jobless recovery. Numbers released by the
U.S. Census Bureau showed that median income for African
American households dropped by 3.4 percent, and the
poverty rate for African-American families increased
by 1.2 percent. "The significant decline in median
income for African American households is greater than
it has been in the past," said Dr. William E. Spriggs,
Executive Director of the National Urban League Institute
for Opportunity and Equality. Spriggs said that given
the continued weakness in job growth, it is likely that
median income for African-American households will fall
below 1999 levels of $29,646.
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the diverse press or UnityFirst.com, call 413-734-6444
or send email to editors@unityfirst.com.
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